“Between identifying your skin’s needs and navigating the active ingredients lists on product labels, shopping for a serum can be a daunting task. Anyone who has ventured down the skincare aisle at Sephora can attest that this seemingly simple decision involves testing out dozens of products. Considering the steep price tag (not to mention the fact that you’re applying these directly to your delicate skin), the stakes for choosing the right serum are actually pretty high.” Read more.